Microsoft’s Surface RT Tablet Faces Low Demand in China

It hasn’t been long since Microsoft unveiled its new line of tablets, the Surface. Since its release, the Surface Pro and other versions have been hogging their fair share of the market this side of the Atlantic. However, the same can’t be said of China, touted to be the largest growing market for smartphones and tablets. The Microsoft Surface RT tablet has been struggling to find a firm footing in the Chinese market and demand remains low even with Microsoft’s promotional and marketing efforts to boost sales. Initially, Microsoft didn’t expect high sales of the Surface RT tablet in China hence they shipped only 30,000 units. However, for a major company to be so hesitant about selling a prime product in a growing market is something unprecedented. The way Microsoft had been working on building the hype regarding the device, it is surprising to find out that they weren’t enthused about its prospects in a market where iOS and Android devices have succeeded. Nearly a million units of the Microsoft Surface RT tablet have been sold the world over. Yet, the number in China only stands at 30,000. This means only 3% of the total sales of the device have [...]

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