The Flip Side of Getting Hacked

Hacking seems to be the buzzword of 2013 so far as another week goes by in which more high-profile companies fall victim to cyber-attacks. Despite the major breach of two mainstream US brands’ Twitter accounts, both Burger King and Jeep responded on Twitter with upbeat comments – perhaps the thousands of new followers gained as a result, were worth the social media mayhem?   Bizarre and at times offensive tweets popped up on the Twitter feeds of global fast-food chain Burger King last week after it was hacked.  But despite the palaver caused, the US-founded company gained more than 25,000 new followers. As word quickly spread through the micro-blogging site that someone had allegedly guessed the ‘whopper 123’ password, I, like so many others, hopped onto the feed and naturally hit ‘follow’ to keep on track of what all the fuss was about. Hacked and Rebranded The background of Burger King’s Twitter page had been changed to an image advertising ‘McDonalds’ and tweets stated that McDonalds had bought Burger King. Further comments were riddled with slang and at one point even a racist reference appeared. Picture tweets also featured an unappetising looking burger and a photo of an apparent ‘employee’ [...]

The post The Flip Side of Getting Hacked appeared first on TechBeat.

]]>

View the Original article