If there?s one thing that actually helps innovation and all kinds of gadget sales it?s hype. How many times have customers been influenced to buy something new just because everybody's talking about it? Indeed, in the marketing plan of those new products, there's usually a lot of ?teasers? which build up the ?buzz?. Let's take examples from a few popular products: Microsoft Windows: Months (or years) before the launch of Windows 8, one can already find a lot of rumors, articles as well as blog posts about it. The first magazine publishing sneak-peaks and teasers of Windows 8 will get a lot of attention and will nurture the need for customers to be ?ready to buy? Microsoft Windows 8 once it's available for sale;The same technique applies for the upcoming iPhone5: There is already a lot of buzz spreading around the internet about its specifications as well as the date that it will be available to the market;A similar online buzz has also helped to make Twitter very popular today ? especially in the journalism field. Twitter has become so hyped that almost all big TV shows have some twitter account or hashtag ?trend? to encourage people to discuss their program long after it has aired. Indeed, the strategy has proven to work well. It has been used for decades in the IT industry and customers have now been ?trained? to expect the new product way before it's available to the market. The IT advertising industry has made it so that we are alert to every new product that will be available: how many times have you spoken to someone who is, without doubt, on-top of every new product out there? Well, you probably would no longer be surprised if you found out that the same person has a plethora of advice on every known subject that?s going viral - in fact, they read all the rumors and sneak-previews that are published. As a ?regular? user, we might assume that this person is really in the know when it comes to IT (which may be the case), but chances are that they aren?t really an expert on all these topics. So when asking advice on a specific product, 90% of the time, they will decline, simply because there's a big difference between ?reading the latest news? and fully mastering one product. Unfortunately, that same scheme also applies to cloud computing. Average users will wrongly perceive some people as Cloud computing experts - simply because they can talk the talk. This causes issues regarding customer's perception and expectations. Indeed, since there's a lot of hype nowadays around cloud computing, as customers, we tend to approach whoever has pitched cloud-computing to us with the expectation that they will help us out in our own implementation. This is where we should be careful; knowing the difference between those who contribute to the hype against the experts who actually use one or multiple cloud-computing solutions. Indeed, as a customer, once you've adopted a Cloud based solution, it will always be beneficial if you can contact an actual implementation expert to help you achieve your goals.